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TASTE TRAFFIC 

#culinary_experience

Role

Eating Designer


Goal

Designing a food experience to explore and archive a speculative vocabulary
of taste.


Idea
Where does taste start?
Taste starts long before we grab the spoon, put it to our mouth and let the food
pass our lips and touch our tongue. Almost all of our senses are involved in the
process of how we taste and help to determine which foods we like or dislike. We
think we know how something tastes due to lifelong learned facts and patterns.
Even though all humans have a big connection to taste on a daily basis, describing
taste sensations and flavors in a clear and concise manner is a common
challenge for many people.


Output
The Restaurant of Taste Traffic is a sensory and perception experiment. It is a
concept that fully focuses on the mechanical process of eating as well as the
emotions, flavors, and sensations that arise during the act of consuming food.
Creation of a situation where people are taking time to find words, associations
and stories around the food they eat.


Methods and Skills
Ideation and Concept Creation in collaboration with 12 other students
Menu Development, Culinary Organization and Execution


Client
Open House Event HyperWerk. Institute HGK FHNW, Basel Switzerland

Using Format