SOFT DRINK DEVELOPMENT
#recipe_development #brand_identity #go_to_market_strategy
Goal
1. Developing a unique sensorial product range
2. Developing and hosting Go-To-Market-Strategy and Brand Identity workshops
3. Process Support, idea to production
Output
1. Research and development: Extensive research and experimentation to determine
the optimal method for extracting the flavor and the ingredients from
the primary product. Taste profiles are developed, and various combinations
are explored to create potential recipes.
Sensorial characteristics – Providing unique beverage products made from a
specific primary product. The base product serves as a recognizable point of
differentiation from other beverage products. The various flavor combinations
represent different characters within a clearly identifiable beverage family. With
different variations and flavors, they appeal to a wide consumer range and can
be enjoyed in various settings.
2. Test production: Production of test batches to assess taste, quality and consistency.
These test productions allow for adjustments to be made and ensure
that the desired standards are met.
3. Tasting process: The participants record their observations on evaluation forms.
The feedback gathered guides the refinement and optimization of the soft drink formulation
to meet consumer preferences and market demands. Participants assess
the flavor, texture, aroma and overall appeal of the drink. They provide feedback on
sweetness, acidity, carbonation level, mouthfeel AI generated photo and aftertaste.
4. Go-To-Market-Strategy and Brand-Identity Workshop
- Develop a comprehensive Go-To-Market strategy, including target audience identification, positioning and distribution channels.
-Define and shape the brand identity, establishing its unique value proposition and brand attributes.
- Foster collaboration and creative thinking among participants to generate innovative ideas for marketing and branding.
Methods and Skills
Miro – Online whiteboard for visual collaboration
Double Diamond – Design Process Model
Recipe Development
Process Design, idea to production
Consulting
Client
Start-up company (name withheld)
Collaboration
-Andrina Darja Stauffer, UX Researcher
-Luca Müller, Food Technologist for Bio Suisse
(Ongoing Project: Full information and real Pictures after the release of the product)
